How It Works | Popular Pay

Our platform automates the content creation process

Popular Pays’ technology speeds up the content creation process. Through the platform workflow we built, your brand can keep up with the demands of social media without sacrificing the quality you deserve.

Platform Workflow

Launch Your Campaign

Plan your social media campaign by filling out a brief that details your campaign ideas, content requirements, and creative strategy.

Select Your Creators

Once finalized, launch your campaign on the Pop Pays platform. Creators will typically apply within 24 hours for your brand to review their applications and content concepts.

Review Content

Once selected by the brand, creators begin work on their content for the campaign. Approve or request edits on creator content to best achieve your campaign concept. Once content is approved the creators can post to their respective social network.

Evaluate Content Performance

Watch in real time as creator posts go live to their social feeds. Measure each posts performance through our stats page to understand campaign performance.

Platform Features

Brief Builder

Our automated brief builder guides you through each step to launch your campaign, providing example references along the way to ensure your ask and message are as clear as they can be.

Creator Profiles & Ratings

Browse applications and choose the right creators for your campaign based on profiles they’ve curated and ratings they've earned through their history of work with Popular Pays.

Shortlist Tool.

Mix and match your favorite creators until you find the perfect combination to meet your campaign goal. Our shortlist tool allows you to mark your top creator selections while vetting additional applicants.

In-App Creator Messaging.

Never miss another email from a creator. Unify all campaign communications into one inbox on our platform. Creators reply via our in-app messenger.

Track Metrics & Sort your Stats

Our platform pulls in real-time statistics as your organic or paid campaign content goes live on social media. Filter these stats by highest reach or highest engagement to best evaluate your performance and impact across social media.

API Integrations

Access our API integrations with shipping services and social network ads managers. Through these integrations easily manage shipping and product in platform to ensure your campaign stays on schedule and quickly export your content to create ads.

Reach audiences with custom content from our community of creative experts.

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