Case Studies / Method

How Method repurposed creator content for their owned brand channels

Method is a beautifully designed line of cleaning products that are as kind to the planet as they are tough on dirt.

Industry
CPG
company size
Medium
plan
Single Buy
strategy
Content Creation
campaign type
Custom asset development
content types
Still Images
Solutions Used
connect
collaborate
track
45
Creator Partnerships
2,500,000
Creator Followings
146
Pieces of Content

Challenge

Method was looking for a high volume of quality content to highlight their “fear no mess” campaign that could be reused and repurposed across their social media channels.

Solution

Method teamed up with Popular Pays and used the platform to find creator’s who produced funky and bright content that emphasized their product and brought their ‘fear no mess’ story to life.

Result

The Pop Pays creator community demonstrated their creative prowess, producing 146 pieces of content for Method, each uniquely designed and artfully crafted.

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