Case Studies.
Giuliana Prosecco
Scaling content and driving awareness with UGC
Challenge Giuliana Prosecco was looking for a fresh way to activate influencers and manage campaigns to create brand […]
Learn how we help medium brands >LesserEvil
How LesserEvil Pairs Influencer Marketing with Shopify to Track Online Sales
Challenge Influencers are a staple of LesserEvils awareness strategy. Having seen success leveraging influencers for awareness, LesserEvil was […]
Learn how we help medium brands >Liist
Liist - How Liist Supercharged App Downloads With TikTok
Challenge Looking to accelerate growth, Liist was interested in tapping into TikTok for user acquisition. With a tight […]
Learn how we help medium brands >KraftHeinz - My Food and Family
How Kraft Heinz used Influencers to enhance perceptions of My Food and Family
Challenge To activate their influencer marketing program strategically and efficiently, Kraft Heinz knew they needed to turn to […]
Learn how we help medium brands >BetterHelp
How BetterHelp Scaled Their Influencer Work With Popular Pays
Challenge BetterHelp had started to test influencer content ads on Facebook and Instagram, but they were looking for […]
Learn how we help medium brands >Vinebox
Popular Pays Helps Vinebox Tap into the Power of Mobile Video
We’ve all heard the phrase, “Content is King.” Bill Gates coined the term in his 1996 essay, titled, […]
Learn how we help medium brands >Olly
Olly "TikTok for Sleep" - How Olly tested TikTok
Challenge Curious about understanding how to engage with their audience in a new way, Olly was interested in […]
Learn how we help medium brands >Olly
How Olly creates content for their owned channels, and lots of it
Challenge Olly’s social strategy has always been content creation, and lots of it. With this primary goal in […]
Learn how we help medium brands >Frito-Lay
Frito-Lay "Let's Summer" - How Frito-Lay created a TV commercial during COVID-19
Challenge COVID-19 put traditional production shoots on hold. With this Frito-Lay was challenged with shifting their messaging and […]
Learn how we help medium brands >JennAir
JennAir "#BoundByNothing" - How JennAir Activated influencers for a live event
Challenge Give modern luxury enthusiast a front row seat to the launch of JennAir’s bold new identity. JennAir […]
Learn how we help medium brands >Do. Good. Live. Well UnitedHealthcare
Do. Good. Live. Well UnitedHealthcare - How UnitedHealthcare "Do. Good. Live. Well" saved time with software
Challenge Manually managing creator partnerships is difficult and time consuming. For Allie Incaudo, Account Executive at Intersport Agency, […]
Learn how we help medium brands >Method
Method - How Method used ASMR creators to innovate their brand
Challenge Veterans of the influencer marketing space, Method wanted to ‘tap’ into a community that has an oddly […]
Learn how we help medium brands >Mother Raw
Mother Raw "Vegan Dips" - How Mother Raw is building their brand with creators and software
Challenge Before using Popular Pays Mother Raw was executing influencer and content creation campaigns manually. Sarah, Mother Raw’s […]
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