The Popular Pays Blog
Read up on influencer tips, social media best practices, and the future of content production.
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Influencer Marketing
9 Ways Brands Can Tap into Generative AI
There have been a lot of advancements in generative AI in the past year or so, from algorithms […]
Influencer Marketing
Stop Motion Advertisement: What It Is and How It’s Taking Over Influencer Ads
It can often feel like you’re at the mercy of ever-changing social media algorithms and evolving trends. But […]
Influencer Marketing
9 Instagram Product Photography Tips for High-Quality Photos
How your brand looks on social media matters now more than ever because we’re in the era of […]
Influencer Marketing
Influencer Outreach Tools: 5 Tips To Make Social Media Work for You
Influencer marketing has become a necessary part of the marketing strategy for brands of all sizes. Younger generations […]
Influencer Marketing
12 Instagram Influencer Tools To Grow Huge Followings
Hootsuite’s Digital Trends Report (2021Q4) states that “the average Instagram business account grows its followers by 1.69% each […]
Influencer Marketing
The Ultimate Guide to Instagram Content Creators (+ Examples and Tools)
What’s holding you back from making the leap into influencer marketing? If you’re not sure how to get […]
Influencer Marketing
How to Use Video on Your Brand’s Instagram: Tips, Tricks, and Tools
Instagram got its start with still images, so it’s no surprise that those remain the platform’s bread and […]
Influencer Marketing
Reach Your Target Influencers With Our Influencer Outreach Templates
According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022 — […]
Influencer Marketing
Instagram Influencer Marketing: How To Find the Perfect Influencer for Your Brand
What images come to your mind when you think about influencers? Glamorous lifestyles? Private jets? Perfectly-curated Instagram feeds? […]
Influencer Marketing
5 Meaningful Ways To Evaluate Your Brand’s Engagement Rate + Calculations
Influencer marketing is far more than sending free products and encouraging social media influencers to create beautiful posts. […]
Influencer Strategy
How To Outsource Your Content Creation
Today high-quality content creation is an essential aspect of any successful marketing plan. Ninety-two percent of marketers reported […]
Influencer Trends
8 of the Biggest Social Media Video Trends in 2022
When it comes to digital marketing, videos are rapidly outpacing other forms of content as one […]
Influencer Marketing
Social Media Content Creation: Best Practices & Tools To Raise Engagement
For modern brands, learning how to navigate content marketing and social media marketing campaigns is crucial — but […]