Where brands and creators connect to create content worth sharing.

Brands use Pop Pays to reach their audiences with custom content from our community of creative experts. Want to get started?

I'm a Brand / Agency I'm a Creator
Reliability
We go beyond a creator’s feed to show you their history with us. (We have the largest databank of Gig ratings out there). Every creator application comes with their bio, a portfolio of their work, and a rating to show their professional history, and how well they deliver on-brief photos & captions.
Demographic Data
For large-scale campaigns, we can provide wrap reports with info on the audience that your campaign reached: age, gender, income, marital status, location, language, occupation, interests, brand affinities, #tags used; we’ve got the deets you want.
Direct Access to Creators
You know best how your brand’s story should be told, so Pop Pays puts communication in your hand. Give direct creative feedback for your campaign as it progresses, and message creators directly with our in-app chat. No more email threads, spreadsheets, and lost links.
Largest Creator Network
Whether you want creators with global reach or an expert voice with a niche following, Pop Pays has creators to fit any goal. With over 4.34 billion combined followers across all social networks, our network of over 8,000 creators are ready to apply for your campaign.
 
No Brand Too Large (or Too Small)

From boutique to big, we’ve worked with Brands and Agencies of all sizes, and we’ve got the options and the know-how to meet your needs.

Just take a look:

SkinnyPop's campaign reach popped up to 2.9M
See how they did it.
Method's colorful campaign achieved an audience of 4M
Find out how.
Kind Snacks sets a single-day record with their reach of 11.9M
What’s their secret?
Campaign Name
#skinnypoplove
Creator's Goal
Creators who were selected for the campaign showed off their #SkinnyPopLove to their followers: "how, when, and why" they love SkinnyPop Popcorn, shared in their own unique style.
Results
2,918,936
Total Reach
698
Comments
38,810
Total Likes
30 Total Participants
90 Total Pieces of Content Created
@elizaellen
@anaraines
Yummmm skinny pop is dangerous! The cheddar is my favorite 💜
Amazing! @theskinnypop is my favorite. Love this creative photo!
@karenmarieco
@jennacalgrove
Ahhh nothing better than skinny pop!
@dtkaustin
You make a bag of popcorn look so damn good
Addicted ever since you brought it to the last photo shoot!
Start-ups
Medium Brands
Large Brands
Campaign Name
Rebecca Atwood for Method
Creator's Goal
Creators in this campaign flexed their style muscles & came up with colorful shots that highlighted method's limited edition collaboration with designer/artist Rebecca Atwood.
Results
4,074,056
Total Reach
704
Comments
71,386
Total Likes
35 Total Participants
105 Total Pieces of Content Created
@newdarlings
@amandajanejones
I have the dish and hand soap ! Smells delicious 🍊
@pnwonderland
@rustyrodas
Thanks for choosing cruelty free! We use @methodhome all over our house.
This is "citrusly" the best. Love it! 😍🍊🍋
I love their products and this scent is SO YUMMY! 💘
@mitchelldeguzman we got this one!
Start-ups
Medium Brands
Large Brands
Campaign Name
#kindawesome
Creator's Goal
KIND Snacks set a record with us, our largest Instagram activation at the time, by using our custom dashboard to coordinate with 70 Creators and have them post on the same day. "Kind" isn't just a name, it's a big part of who KIND Snacks is. With this campaign launching on World Kindness Day, our Creators celebrated everyday acts of kindness they saw around them, spreading #kindawesome moments to their followers. 70 posts went live on the same day, giving KIND an audience of 11.9M.
Results
11,993,657
Total Reach
2,236
Comments
159,655
Total Likes
70 Total Participants
140 Total Pieces of Content Created
@nashvilleexplorersclub
@melissasonico
Nice!!! Kind bars are the best 👍
@healthfullyeverafter
@frankodean
Just ate one of those. That's so great! Love it!
L💜VE this! I talk to random strangers all day at the library (it's my job) and I find that striking up conversations in public is pretty rewarding- we're all looking for a little kindness and connection.
That's a wonderful gesture. Great reminder, thanks!
Fabulous! That bar is so good and celebrating kindness is what life is about!!!
Great product and awesome message! Bravo!! 👍🔝
Start-ups
Medium Brands
Large Brands