KIND Snacks set a record with us, our largest Instagram activation at the time, by using our custom dashboard to coordinate with 70 Creators and have them post on the same day. "Kind" isn't just a name, it's a big part of who KIND Snacks is. With this campaign launching on World Kindness Day, our Creators celebrated everyday acts of kindness they saw around them, spreading #kindawesome moments to their followers. 70 posts went live on the same day, giving KIND an audience of 11.9M.
70 Total Participants
140 Total Pieces of Content Created