Get exposure on Instagram & photos for your brand

Instagrammer? Learn More →

@_k
Photo
1

Setup a campaign

Fill out a campaign form in 6 minutes describing what kind of Instagram posts you want. It will list on our iOS app where Instagrammers can apply. Start reviewing Instagrammers within 24 hours.

2

Select Instagrammers

Log in to our custom dashboard. Accept or deny influencers based on their price and profile. See relevant shipping info if you need to send them a physical product.

3

See the posts they create

Use the dashboard to track all of the relevant data about your campaign’s effectiveness. Easily download full-rights photos created for your campaign to use anywhere you wish.

Results Don't Lie

Popular Pays works for brands of all sizes. View a few case studies to see how other brands have had success.

Startup
Medium Brand
Large Brand
Startup

Brief for Instagrammers

Order food with the postmates app (we’ll provide a coupon code) and demonstrate how we can deliver anywhere! The beach, park, etc.

Geo-Targeting: Los Angeles only

Results

424,590
Impressions
28
Applications
9,593
Likes
259
Comments

Example Posts

amytangerine
jennymichellely
uniformjournal
gentslounge

Example Comments

Amy, this IS dangerous . I just discovered they deliver Jack In The Box and Bay Cities. My weakness. I used your code and order sandwiches from All About Bread!

Thanks for the code! I will give them a try. Was on Eat24 for a few weeks, but didn’t like the fact that they relied on the restaurants’ own delivery crew.

I love postmates! I use them all the time!

Total Cost

$1,300
in addition to providing products to each Instagrammer
Medium Brand
Large Brand
Medium Brand

Brief for Instagrammers

We created our new line of razors in collaboration with explorer Jimmy Chin! Show our razors in an adventurous setting.

Targeting: Outdoors photographers

Results

1,943,264
Impressions
87
Applications
34,700
Likes
666
Comments

Example Posts

typhen
wesleytaylor
littlecoal
robstrok

Example Comments

These really are the best! I got my bf one for Christmas and then I couldn’t resist buying one for myself... They’re great for the ladies too :)

Best shave ever.

I use @harrys too. Great product.

Total Cost

$5,775
in addition to providing products to each Instagrammer
Startup
Large Brand
Large Brand

Brief for Instagrammers

Our new line of Flash Shoes and Jackets are meant to keep runners safe, dry, and seen in the dark. Take nighttime shots of runners to show how reflective the gear is.

Targeting: Dark/gritty street photography

Results

1,446,995
Impressions
26
Applications
43,996
Likes
531
Comments

Example Posts

loveinjustin
nois7
alinatsvor
ilitchpeters

Example Comments

They’re fleece lined?! I need to get some!

I need to cop me one.

This shot thrills me somewhere deep :) patterns & colors.

Startup
Medium Brand

Why work with Popular Pays?

Total Control

Use the dashboard to track all of the relevant data about your campaign’s effectiveness. Easily download full-rights photos created for your campaign to use anywhere you wish.

Get content for your own feed

You can reuse our influencers’ photos on your own Instagram page, Facebook, website, etc. If content is a priority, your campaign can ask them to supply extra photos beyond the ones they post.

It's fast

List a campaign in 6 minutes, review influencers 24 hours later, have them post within a week

Transparency

See each Instagram influencer’s cost

Gain exposure

to millions of people in an organic way