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How it Works

1. Prove you're you

Login with your Instagram user/pass.

2. Browse.

If you have at least 500 followers, you can get products ranging from coffee to concert tickets in exchange for a post. The more followers and likes you have, the better the products.

3. Get the goods

Get local items like coffee inside the merchant's store, just like the GIF above. Nationally available products are mailed to you.

4. Say thanks with a photo.

We will NEVER post on your behalf. So it's up to you to get creative and tag the @business.

Frequently Asked Questions

Do I have to post?

Yes. Pop Pays is about sharing products you love. If you have a bad experience or simply forget to post, you won't be banned. But you won't be able to do that particular swap again. And if you forget too many times, we'll make you post an "I'm Sorry Selfie" before doing any more.

Do you take followers from me when I swap?

We would never. Your follower count just lets us confirm you’re the popular person we thought you were.

Do swaps disappear, if so for how long?

Once you use them they will disappear, but by default they re-appear 30 days after you post.

Are you in other cities?

We now have swaps in:

  • Austin, TX
  • New York City, NY
  • San Francisco, CA
  • Dallas, TX
  • Philadelphia, PA
  • Chicago, IL

More are on the way. Tweet a vote for your city:

Our Most Popular Merchants